We hear from some of the industry experts on where they think SUP might lead, the pitfalls that it needs to avoid, and ultimately what it will take to stick around.  While other paddling markets like whitewater, touring, and canoeing have already been established, SUP is dynamic right now and people are trying to figure out what exactly it's going to be.  Have you jumped on board?

Check out the entire article online for FREE in the 2012 Paddling Buyers Guide.