Kokatat, the independent paddlewear and accessories company, launched its official blog recently: http://blog.kokatat.com.

The Kokatat blog will offer readers unique content from Team Kokatat (sponsored whitewater and sea kayakers), Kokatat Ambassadors (supported athletes from within the disciplines of paddle sports), press announcements, product reviews, event reports and more.

The Kokatat blog appears to offer slightly  more whitewater content than sea kayaking, but it's still a good source for updates about Kokatat's impressive array of sponsored sea kayak expeditions, as well as general information about Kokatat's great products. 

Kokatat says the blog will also serve to enhance the customer experience with Kokatat product. Athlete feedback as well as media coverage will give real-world accounts of the product and its benefits during use.